Give Day Campaign
Research, Content Strategy, Design, Infographics
For Give Day at GRTC, I collaborated with my Communications & Marketing teammates to create a fundraising campaign that educated the public about the impact of the Zero Fare program and encouraged community support for accessible transit.
Call to Action
I designed a cohesive visual campaign that included a fundraising landing page, email communications, flyers, outreach materials, and a special event banner in Transit App.
My key goal was driving audiences to a central landing page where they could make a donation or learn about other ways to get involved. Every campaign touchpoint funneled riders and readers to the landing page, creating a unified, multi-channel experience while maintaining consistency with GRTC’s overall brand.
Bus Shelter Signage
To make sure the fundraising program stayed visible, this campaign was paired with the installation of permanent signage for buses and shelters. I illustrated portraits of real riders paired with quotes from their personal stories about the value of public transit, and designed the inside wall of the shelter with statistics and info about transit’s impact on the economy and accessibility of the region.